European Diplomats Training Academy Courses
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All of our courses are available in Capsule and Deep-dive format.
Capsule versions are usually 1-3 hours in duration, available on- and off-line.
Deep-dive are 0.5 days to 3 days in length and on-site only.
All of our courses are delivered by Alistair Starling, a former UK-Diplomat, with extensive real-life commercial experience across private, non-profit and government sectors.
1. Business-to-Government (B2G) Sales
- Course Synopsis:
This course delves into the intricacies of B2G sales, providing participants with advanced coaching techniques to enhance their sales strategies. Through practical examples and real-world scenarios, attendees will learn how to navigate the complexities of government procurement processes and build lasting relationships with public sector clients. - Target Audience:
Sales professionals, business development managers, and consultants working in or aspiring to enter the B2G sector. - Learning Outcomes:
- Master advanced B2G sales techniques.
- Understand government procurement processes.
- Develop strategies for building strong relationships with public sector clients.
- Enhance negotiation skills specific to B2G contexts.
- Course Duration:
- Capsule Course: 2 hours online, focusing on an overview of key B2G sales principles.
- Deep Course: On-site, lasting half a day (4 hours) or a full day (8 hours), offering in-depth training with interactive case studies and role-playing exercises.
- Customised Training: Available at your location and convenience. Pricing for tailored sessions can be negotiated separately.
2. NHS Opportunities for Health and MedTech Businesses
- Course Synopsis:
This course explores the opportunities within the UK’s National Health Service (NHS) for health and MedTech businesses. Participants will learn how to navigate the NHS procurement process, identify opportunities, and leverage Business Diplomacy to succeed in the health sector. - Target Audience:
Health and MedTech professionals, business development managers, and consultants interested in the UK health sector. - Learning Outcomes:
- Understand the NHS procurement process.
- Identify opportunities in the health and MedTech sectors.
- Develop strategies to succeed in the NHS market.
- Enhance business diplomacy skills in the health sector.
- Course Duration:
- Capsule Course: 1.5 hours online, providing a condensed guide to NHS procurement.
- Deep Course: On-site, lasting half a day (4 hours) or a full day (8 hours), featuring detailed case studies and practical exercises.
- Customised Training: Available at your location and convenience. Pricing for tailored sessions can be negotiated separately.
3. Strategic Selling: B2G Sales Canvas
- Course Synopsis:
This course introduces the B2G/B2B Strategic Selling Methodology, tailored for Business Diplomacy professionals. Participants will learn how to apply the B2G Sales Canvas to develop effective sales strategies and achieve success in the public sector. - Target Audience:
Sales professionals, business development managers, and consultants working in or aspiring to enter the B2G sector. - Learning Outcomes:
- Master the B2G/B2B Strategic Selling Methodology.
- Apply the B2G Sales Canvas to develop sales strategies.
- Enhance sales effectiveness in the public sector.
- Improve business diplomacy skills in B2G contexts.
- Course Duration:
- Capsule Course: 2 hours online, covering key concepts of the sales canvas.
- Deep Course: On-site, lasting half a day (4 hours) or a full day (8 hours), with hands-on workshops and strategy sessions.
- Customised Training: Available at your location and convenience. Pricing for tailored sessions can be negotiated separately.
4. Scenario-based Problem-Solution Selling Techniques
- Course Synopsis:
This course introduces the Scenario-based Problem-Solution selling methodology, tailored for Business Diplomacy professionals. Participants will learn how to identify and address the needs of their clients through a structured questioning approach, leading to more effective sales outcomes. - Target Audience:
Sales professionals, business development managers, and consultants seeking to enhance their selling skills. - Learning Outcomes:
- Master the Scenario-based Problem-Solution selling methodology.
- Develop effective questioning techniques.
- Identify and address client needs.
- Improve sales outcomes through structured selling approaches.
- Course Duration:
- Capsule Course: 1.5 hours online, focused on an introduction to Scenario-based Problem-Solution selling.
- Deep Course: On-site, lasting half a day (4 hours) or a full day (8 hours), with real-world simulations and practice sessions.
- Customised Training: Available at your location and convenience. Pricing for tailored sessions can be negotiated separately.
5. Global Trade and Investment
- Course Synopsis:
This course provides a comprehensive overview of global trade and investment within the framework of Business Diplomacy. Participants will gain insights into international trade policies, investment strategies, and the role of diplomacy in facilitating global business. - Target Audience:
Business leaders, trade officials, and professionals involved in international trade and investment. - Learning Outcomes:
- Understand global trade policies and investment strategies.
- Develop skills to facilitate international trade.
- Learn the role of diplomacy in global business.
- Enhance business diplomacy skills in a global context.
- Course Duration:
- Capsule Course: 2 hours online, introducing global trade fundamentals.
- Deep Course: On-site, lasting half a day (4 hours) or a full day (8 hours), including detailed case studies and strategic planning exercises.
- Customised Training: Available at your location and convenience. Pricing for tailored sessions can be negotiated separately.
- Course Synopsis:
This course focuses on the principles and practices of Commercial Diplomacy. Participants will learn how to promote their country’s economic interests abroad, negotiate trade agreements, and resolve commercial disputes through diplomatic channels. - Target Audience:
Diplomats, trade officials, and business professionals involved in international trade and economic diplomacy. - Learning Outcomes:
- Understand the principles of commercial diplomacy.
- Develop skills to promote economic interests abroad.
- Learn how to negotiate trade agreements.
- Resolve commercial disputes through diplomatic channels.
- Course Duration:
- Capsule Course: 2 hours online, providing an overview of commercial diplomacy.
- Deep Course: On-site, lasting half a day (4 hours) or a full day (8 hours), featuring mock negotiations and expert-led discussions.
- Customised Training: Available at your location and convenience. Pricing for tailored sessions can be negotiated separately.
7. Digital Governance in Estonia
- Course Synopsis:
This course explores Estonia’s pioneering approach to digital governance and its transformation into a digital nation. Participants will gain insights into the key elements of Estonia’s digital infrastructure, e-governance strategies, and the benefits of a digital society. - Target Audience:
Government officials, policymakers, business leaders, and professionals in digital transformation and governance. - Learning Outcomes:
- Understand the principles and practices of Estonia’s digital governance.
- Explore the benefits and challenges of a digital nation.
- Develop strategies for implementing digital governance in other contexts.
- Enhance knowledge of e-governance tools and technologies.
- Apply lessons from Estonia to improve business diplomacy and public administration.
- Course Duration:
- Capsule Course: 1.5 hours online, offering a summary of Estonia’s digital governance.
- Deep Course: On-site, lasting half a day (4 hours) or a full day (8 hours), with interactive discussions and visits to digital infrastructure sites.
- Customised Training: Available at your location and convenience. Pricing for tailored sessions can be negotiated separately.
8. Master the Art of Business Dealmaking through Action Learning
- Course Synopsis:
This hands-on workshop series uses action learning sets to help participants refine their business dealmaking skills. Through collaborative learning and real-world case studies, participants will develop practical strategies to succeed in dealmaking while enhancing their Business Diplomacy expertise. - Target Audience:
Professionals involved in business negotiations, dealmakers, business development managers, and those looking to enhance their expertise in international markets. - Learning Outcomes:
- Develop practical strategies for successful dealmaking.
- Enhance Business Diplomacy skills through action learning.
- Build confidence in navigating international negotiations.
- Collaborate effectively with peers to solve real-world business challenges.
- Gain insights from real-world case studies to refine negotiation techniques.
- Course Duration:
- Capsule Course: 2 hours online, offering an introduction to action learning and foundational dealmaking strategies.
- Deep Course: On-site, lasting 1 full day (8 hours), providing a comprehensive exploration of dealmaking techniques, with interactive workshops and advanced action learning exercises.
- Customised Training: Available at your location and convenience. Pricing for tailored sessions can be negotiated separately.
9. Negotiating Agreements Without Giving In
- Course Synopsis:
Master the dynamic European sales landscape and learn to secure win-win solutions in tough negotiations—without sacrificing your values. This course focuses on interest-based negotiation techniques to achieve mutually beneficial agreements while maintaining your position. Participants will explore the intricacies of negotiation through engaging discussions, practical strategies for conflict resolution, and expert insights, empowering them to navigate challenges and secure successful outcomes. - Target Audience:
Professionals involved in negotiation, business development managers, diplomats, sales professionals, and anyone looking to enhance their conflict resolution and dealmaking skills. - Learning Outcomes:
- Master interest-based negotiation techniques.
- Learn to achieve win-win solutions without compromising values.
- Enhance conflict resolution skills in challenging negotiations.
- Gain practical tools to navigate the dynamic European sales landscape.
- Build confidence in securing successful outcomes in high-pressure situations.
- Course Duration:
- Capsule Course: 2 hours online, focused on the fundamentals of interest-based negotiation techniques.
- Deep Course: On-site, lasting 1 full day (8 hours), offering a comprehensive exploration of advanced negotiation strategies, interactive workshops, and role-playing exercises.
- Customised Training: Available at your location and convenience. Pricing for tailored sessions can be negotiated separately.
10. BREXIT: Opportunities and Challenges
- Course Synopsis:
Navigate the evolving landscape of post-Brexit business with confidence! Join our comprehensive course that offers an in-depth analysis of the opportunities and challenges presented by BREXIT within the realm of Business Diplomacy. Participants will gain valuable insights into the economic, political, and regulatory impacts of BREXIT, equipping them with strategies to successfully navigate the new landscape. - Target Audience:
Business leaders, trade officials, policymakers, and professionals engaged in international trade, investment, and diplomacy. - Learning Outcomes:
- Analyze the economic, political, and regulatory impacts of BREXIT.
- Identify opportunities and challenges within the post-Brexit business environment.
- Develop strategies to navigate new trade and investment landscapes.
- Enhance Business Diplomacy skills to address post-Brexit challenges effectively.
- Build confidence in managing change and uncertainty in global business contexts.
- Course Duration:
- Capsule Course: 2 hours online, providing a focused analysis of BREXIT’s impacts.
- Deep Course: On-site, lasting 1 full day (8 hours), offering an in-depth exploration of BREXIT’s opportunities and challenges, complete with real-world case studies and expert-led discussions.
- Customised Training: Available at your location and convenience. Pricing for tailored sessions can be negotiated separately.
11. A Symphony of Critical Thinking, Business Acumen and AI Readiness
- Course Synopsis:
Get ahead of the curve with our course on Business Diplomacy and AI Integration! In this training academy session, participants will learn how to leverage AI technologies to enhance decision-making, sharpen critical thinking, and strengthen business strategies. Designed for business leaders, strategists, and professionals, this course provides tools to integrate AI into business practices and thrive in today’s digital landscape. - Target Audience:
Business leaders, strategists, and professionals seeking to combine critical thinking with cutting-edge AI readiness. - Learning Outcomes:
- Master the fundamentals of AI integration in Business Diplomacy.
- Enhance critical thinking to address complex challenges.
- Develop business acumen to align AI strategies with organizational goals.
- Build confidence in navigating the digital transformation landscape.
- Learn strategies for ethical AI deployment.
- Course Duration:
- Capsule Course: 2 hours online, offering an introduction to AI readiness and critical thinking.
- Deep Course: On-site, lasting 1 full day (8 hours), providing a comprehensive exploration of AI integration, with hands-on workshops and case studies.
- Customised Training: Available at your location and convenience. Pricing for tailored sessions can be negotiated separately.
- Course Synopsis:
Unlock the Power of Multilingualism in Business Diplomacy! Discover the critical role of multilingualism in the European Union and how it can transform your approach to Business Diplomacy. This course will equip participants with the skills to leverage language capabilities, enhancing communication and building stronger relationships in a multilingual environment, ultimately driving business success. - Target Audience:
Professionals involved in international business, diplomats, and business leaders seeking to enhance communication in multilingual contexts. - Learning Outcomes:
- Understand the significance of multilingualism in the EU.
- Develop strategies to leverage language skills for better communication.
- Build stronger relationships in multilingual environments.
- Drive business success through enhanced cultural and linguistic understanding.
- Course Duration:
- Capsule Course: 90 minutes online, providing an overview of multilingualism in the EU.
- Deep Course: On-site, lasting half a day (4 hours), offering a detailed exploration with practical examples and interactive discussions.
- Customised Training: Available at your location and convenience. Pricing for tailored sessions can be negotiated separately.
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