Training Academy Course Descriptions

European Diplomats Training Academy Courses

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B2G Sales Coaching Powerhouse

Course Synopsis: This course delves into the intricacies of Business-to-Government (B2G) sales, providing participants with advanced coaching techniques to enhance their sales strategies. Through practical examples and real-world scenarios, attendees will learn how to navigate the complexities of government procurement processes and build lasting relationships with public sector clients.

Target Audience: Sales professionals, business development managers, and consultants working in or aspiring to enter the B2G sector.

Learning Outcomes:

Master advanced B2G sales techniques.
Understand government procurement processes.
Develop strategies for building strong relationships with public sector clients.
Enhance negotiation skills specific to B2G contexts.
Course Duration: 3 hours

Negotiating Agreements Without Giving In

Course Synopsis: This course focuses on the principles of effective negotiation within the realm of Business Diplomacy. Participants will learn how to achieve mutually beneficial agreements without compromising their positions. The course emphasizes interest-based negotiation techniques and practical strategies for resolving conflicts.

Target Audience: Business leaders, diplomats, negotiators, and professionals involved in high-stakes negotiations.

Learning Outcomes:

Understand the fundamentals of interest-based negotiation.
Develop skills to negotiate effectively without giving in.
Learn conflict resolution techniques.
Apply negotiation strategies in various business diplomacy scenarios.
Course Duration: 90 minutes

SPIN Selling Techniques

Course Synopsis: This course introduces the SPIN (Situation, Problem, Implication, Need-Payoff) selling methodology, tailored for Business Diplomacy professionals. Participants will learn how to identify and address the needs of their clients through a structured questioning approach, leading to more effective sales outcomes.

Target Audience: Sales professionals, business development managers, and consultants seeking to enhance their selling skills.

Learning Outcomes:

Master the SPIN selling methodology.
Develop effective questioning techniques.
Identify and address client needs.
Improve sales outcomes through structured selling approaches.
Course Duration: 90 minutes

A Symphony of Critical Thinking, Business Acumen and AI Readiness

Course Synopsis: This course combines critical thinking, business acumen, and AI readiness to prepare participants for the future of Business Diplomacy. Attendees will explore how to leverage AI technologies to enhance decision-making processes and drive business success.

Target Audience: Business leaders, strategists, and professionals interested in integrating AI into their business practices.

Learning Outcomes:

Develop critical thinking skills.
Enhance business acumen.
Understand the role of AI in business diplomacy.
Learn how to integrate AI technologies into decision-making processes.
Course Duration: 2 hours

BREXIT: Opportunities and Challenges

Course Synopsis: This course provides an in-depth analysis of the opportunities and challenges presented by BREXIT within the context of Business Diplomacy. Participants will gain insights into the economic, political, and regulatory impacts of BREXIT and learn strategies to navigate the post-BREXIT landscape.

Target Audience: Business leaders, policymakers, and professionals involved in international trade and diplomacy.

Learning Outcomes:

Understand the economic and political impacts of BREXIT.
Identify opportunities and challenges in the post-BREXIT landscape.
Develop strategies to navigate regulatory changes.
Enhance business diplomacy skills in a post-BREXIT context.
Course Duration: 90 minutes

Multilingualism in the EU

Course Synopsis: This course explores the importance of multilingualism in the European Union and its impact on Business Diplomacy. Participants will learn how to leverage language skills to enhance communication, build relationships, and drive business success in a multilingual environment.

Target Audience: Business professionals, diplomats, and anyone involved in international relations within the EU.

Learning Outcomes:

Understand the role of multilingualism in the EU.
Understand how to develop language skills to enhance communication.
Build stronger relationships in a multilingual environment.
Apply multilingualism to drive business success.
Course Duration: 90 minutes

Commercial Diplomacy

Course Synopsis: This course focuses on the principles and practices of Commercial Diplomacy. Participants will learn how to promote their country’s economic interests abroad, negotiate trade agreements, and resolve commercial disputes through diplomatic channels.

Target Audience: Diplomats, trade officials, and business professionals involved in international trade and economic diplomacy.

Learning Outcomes:

Understand the principles of commercial diplomacy.
Develop skills to promote economic interests abroad.
Learn how to negotiate trade agreements.
Resolve commercial disputes through diplomatic channels.
Course Duration: 3 hours

Global Trade and Investment

Course Synopsis: This course provides a comprehensive overview of global trade and investment within the framework of Business Diplomacy. Participants will gain insights into international trade policies, investment strategies, and the role of diplomacy in facilitating global business.

Target Audience: Business leaders, trade officials, and professionals involved in international trade and investment.

Learning Outcomes:

Understand global trade policies and investment strategies.
Develop skills to facilitate international trade.
Learn the role of diplomacy in global business.
Enhance business diplomacy skills in a global context.
Course Duration: 90 minutes

Stakeholder Mapping & Engagement for Complex Sales and Diplomacy

Course Synopsis: This course teaches the techniques of stakeholder mapping and engagement, crucial for complex sales and Business Diplomacy. Participants will learn how to identify key stakeholders, understand their interests, and develop strategies to engage them effectively.

Target Audience: Sales professionals, business development managers, and diplomats involved in complex sales and stakeholder engagement.

Learning Outcomes:

Master stakeholder mapping techniques.
Understand stakeholder interests and motivations.
Develop strategies for effective stakeholder engagement.
Enhance business diplomacy skills in complex sales scenarios.
Course Duration: 2 hours

The National Health Service (NHS) UK: Health & MedTech Opportunities

Course Synopsis: This course explores the opportunities within the UK’s National Health Service (NHS) for health and MedTech businesses. Participants will learn how to navigate the NHS procurement process, identify opportunities, and leverage Business Diplomacy to succeed in the health sector.

Target Audience: Health and MedTech professionals, business development managers, and consultants interested in the UK health sector.

Learning Outcomes:

Understand the NHS procurement process.
Identify opportunities in the health and MedTech sectors.
Develop strategies to succeed in the NHS market.
Enhance business diplomacy skills in the health sector.
Course Duration: 90 minutes

Strategic Selling: B2G Sales Canvas

Course Synopsis: This course introduces the Miller Heiman strategic selling methodology, tailored for Business Diplomacy professionals. Participants will learn how to apply the B2G Sales Canvas to develop effective sales strategies and achieve success in the public sector.

Target Audience: Sales professionals, business development managers, and consultants working in or aspiring to enter the B2G sector.

Learning Outcomes:

Master the Miller Heiman strategic selling methodology.
Apply the B2G Sales Canvas to develop sales strategies.
Enhance sales effectiveness in the public sector.
Improve business diplomacy skills in B2G contexts.
Course Duration: 3 hours

Action Learning Sets on Dealmaking

Course Synopsis: This course of workshops utilises action learning sets to enhance participants’ skills in business dealmaking. Through collaborative learning and real-world case studies, attendees will develop practical strategies for successful dealmaking in the context of Business Diplomacy.

Target Audience: Business leaders, negotiators, and professionals involved in dealmaking and business diplomacy.

Learning Outcomes:

Develop practical dealmaking strategies.
Enhance collaborative learning skills.
Apply real-world case studies to business diplomacy scenarios.
Improve business diplomacy skills in dealmaking contexts.
Course Duration: 5 x 90 minutes

Lessons from Estonia: Governance and the Digital Nation

Course Synopsis: This course explores Estonia’s pioneering approach to digital governance and its transformation into a digital nation. Participants will gain insights into the key elements of Estonia’s digital infrastructure, e-governance strategies, and the benefits of a digital society. Through case studies and practical examples, this course will highlight how these lessons can be applied in other contexts to enhance business diplomacy and governance.

Target Audience: Government officials, policymakers, business leaders, and professionals in digital transformation and governance.

Learning Outcomes:

Understand the principles and practices of Estonia’s digital governance.
Explore the benefits and challenges of a digital nation.
Develop strategies for implementing digital governance in other contexts.
Enhance knowledge of e-governance tools and technologies.
Apply lessons from Estonia to improve business diplomacy and public administration.
Course Duration: 90 minutes

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